Clue

This project is focusing on the domain of Global recreation and travel services. Our general mission was to help the vanishing cultures in the world last longer and preserve their values and traditions. Therefore, we used tourism as a tool for it.

Clue is a product that helps tourists discover the vanishing cultures and explore those cultures, provides meaningful experiences for them while they are traveling, and rewards them for helping the local communities. It also creates an online community of tourists and local communities.

Scope： Nov-Dec 2020 4-week | 2-people group project | Social impact | UIUX design

My role: Researcher, Designer

My deliverables: Research, UX Solution, Visual design, Wireframe, User Interface, Prototype

Tools: Figma, Photoshop, Illustrator

The problem

A sad fact we don't know is that every 14 days,

a language disappears from the world.

Many times travelers are just having cursory trips without an in-depth understanding of the local culture…

Culture is embedded deep inside each one of us. We are shaped from birth through the culture we are in. Therefore in order to understand anyone outside of our culture, we need to intentionally move out of it. One of the best ways to do this is by traveling. When people travel, they tend to pass by without having a deep understanding of the local culture.
**How might we make a more positive impact through tourism on the local culture and make traveling more meaningful？**

“How might we help tourists overcome cultural and language barriers and get a deeper understanding of what they are experiencing?”

The solution

Key features

OOBE

The OOBE experience set the tone for users that Clue is an intriguing and fun platform to explore and play with. Also, a good branding opportunity that lets the user memorize it.

Discover destinations

To start with, travelers are able to get inspiration on travel destinations, events, and cultures through the collection of travel journals, videos, or photos from other travelers in the Clue community.

The visual transitions gently guide the users through smooth micro-interactions.

AR exploration lens

While traveling, travelers are able to collect digital stickers hidden behind the sightseeing point.

The digital sticker contains background stories of the place that give a deeper understanding of its culture, history, etc.

Digital Collectables

The digital stickers collected by travelers through AR lense during their trips will be automatically saved into their collection galley on the user page. They can check on the background story behind the stickers anytime and also be able to use them in their traveling journals.

Each sticker is clickable and will lead the user for more related info and stories.